Analog State of Mind: 'The Beginning of Analog' by Analog LUST
Most people don’t know that I was an audio engineer first before I ever took being an artist seriously. I was lucky to come up in an era where live instrumentation and raw talent were more important than taking the right photo with the a celebrity to get props. You got props from actually doing work. This has shaped my thought process with many things in life. I’m not from the software era. I’m from the analog era. As technology has advanced, software has become a part of our daily work flow, but I still incorporate analog principles.
The first time I ever pressed record in a studio was on ADAT. We recorded to tape and used a program called Cakewalk to edit. Everything wasn’t done in software like it is today. School, classes and tutorials are great but I’ve learned the best lessons in production and recording from trial and error. I got thrown into the trenches. I worked in studios from Richmond to Oakland, CA to Las Vegas, NV. About a month out of Audio Engineering school I was running the boards in studio sessions for not only rappers but some of the most notorious street guys in the Bay Area at that time. “Who’s the girl?” I heard several times. “That’s Lust, she’s the engineer”. My heart would pound and I would say a prayer before every session in hopes I didn’t accidentally NOT press record on the hottest verse this local rapper/celebrity has ever laid in his life. You don’t ever want to be that guy or girl in my case. Two things I learned very quickly from my mentor at the time, Andre Rivers; One, always press record. Even if they don’t think they’re being recorded, press record. Two, if you make a mistake, keep cool, act like everything’s fine and keep going. You’re the engineer, the pilot, El Capitan. You’re in control. Some of the best times of my life and greatest lessons happened in this room you see below in the photo. Even though everyone called me Lady LUST at this time, this is where Analog LUST began.